{"id":35531,"date":"2024-03-20T09:00:51","date_gmt":"2024-03-20T09:00:51","guid":{"rendered":"https:\/\/imatsolutions.com\/\/?p=35531"},"modified":"2025-11-03T17:35:54","modified_gmt":"2025-11-03T17:35:54","slug":"digital-health-needs-to-focus-on-business-and-patient-outcomes","status":"publish","type":"post","link":"https:\/\/imatsolutions.com\/index.php\/2024\/03\/digital-health-needs-to-focus-on-business-and-patient-outcomes\/","title":{"rendered":"Digital Health Needs to Focus on Business and Patient Outcomes"},"content":{"rendered":"<p>The market for digital health services is vast and growing. In 2022, the market was <a href=\"https:\/\/www.prnewswire.com\/news-releases\/digital-health-market-size-worth-usd-1-518-64-billion-in-2030--emergen-research-301753173.html\" target=\"_blank\" rel=\"noopener\">worth more<\/a> than $175 billion globally, and is expected to have a compound annual growth rate of 27 percent by 2030.<\/p>\n<p>At last week\u2019s HIMSS24 conference, there were more than <a href=\"https:\/\/www.fiercehealthcare.com\/health-tech\/six-months-after-informa-markets-deal-refreshed-himss-conference-kicks-orlando\" target=\"_blank\" rel=\"noopener\">30,000 attendees<\/a> and 1,100 exhibitors \u2013 reinforcing the rise of digital health services. Many of today\u2019s digital health solutions focus on platforms that match patients with providers via AI, telemedicine and data analytics to enhance care delivery.<\/p>\n<p>But, the big question is: are today\u2019s digital health solutions viable in ways that enhance patient and business outcomes for their customers? <\/p>\n<p>According to a recent <a href=\"https:\/\/sloanreview.mit.edu\/article\/health-care-platforms-need-a-strategy-overhaul\/\" target=\"_blank\" rel=\"noopener\"><em>MIT Sloan Review<\/em> article<\/a>, many digital health platforms struggle to match the success of other platform businesses from larger tech providers such as Facebook, Apple, Amazon and Airbnb. It\u2019s time to rethink digital health strategies in ways that leverage incumbent technologies and take a full ecosystem approach. <\/p>\n<p>Mark Coetzer, VP Business Development at IMAT Solutions, recently hosted a <a href=\"https:\/\/imatsolutions.com\/\/index.php\/articles\/news\/interoperability-data-sharing-essentials-for-payers\/\">LinkedIn Live session<\/a>, where he discussed how the <a href=\"https:\/\/imatsolutions.com\/\/index.php\/imat-flexible-payer-solution\/\">IMAT Flexible Payer Solution<\/a> helps health payers to achieve these types of business and care outcomes.<\/p>\n<p>Bringing together robust interoperability and Clinical Data Integration (CDI) capabilities, IMAT Solutions <a href=\"https:\/\/imatsolutions.com\/\/index.php\/2022\/11\/health-payers-boosting-member-experiences-has-never-been-more-important\/\">boosts member experiences<\/a>, while also <a href=\"https:\/\/imatsolutions.com\/\/index.php\/2022\/09\/health-payers-can-enhance-revenue-with-imat-daas-platform\/\">enhancing revenue generation<\/a>.  <\/p>\n<p>Specifically, the IMAT Flexible Payer Solution boosts care outcomes for population health management, as well as enhances operational risk management \u2013 while providing a data-driven decision process for achieving Value-Based Care goals. <\/p>\n<p>This is achieved through connecting multiple providers with enterprise capabilities through CDI and analytics to support these <a href=\"https:\/\/imatsolutions.com\/\/index.php\/2022\/10\/imat-daas-platform-enabling-dynamic-business-use-cases-for-health-payers\/\">down-stream business use cases<\/a>.<\/p>\n<p>You can watch the full LinkedIn Live session below.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4lRllXlUJBw?si=-qmXmQMoFqkdFE1y\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Are you ready to leverage a digital health solution that enhances business and patient outcomes? Please <a href=\"https:\/\/imatsolutions.com\/\/index.php\/contact\/\">contact us<\/a> to learn more about the IMAT Flexible Payer Solution for health payers.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The market for digital health services is vast and growing. In 2022, the market was worth more than $175 billion globally, and is expected to have a compound annual growth rate of 27 percent by 2030. At last week\u2019s HIMSS24 conference, there were more than 30,000 attendees and 1,100 exhibitors \u2013 reinforcing the rise of digital health services. Many of today\u2019s digital health solutions focus on platforms that match patients with providers via AI, telemedicine&#8230;<\/p>\n","protected":false},"author":8,"featured_media":35534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-35531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-payers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Health Needs to Focus on Business and Patient Outcomes - IMAT Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imatsolutions.com\/index.php\/2024\/03\/digital-health-needs-to-focus-on-business-and-patient-outcomes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Health Needs to Focus on Business and Patient Outcomes - IMAT Solutions\" \/>\n<meta property=\"og:description\" content=\"The market for digital health services is vast and growing. 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